MG SA ‘Keller’ Special, 1937
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Updated: 13-May-2025 16:27

MG SA ‘Keller’ Special, 1937 | € 119.500,--

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MG SA ‘Keller’ Special, year 1937. Chassis (VIN) number S 2004, engine number QPHG2418. Exterior colour burgundy over crème white combined with burgundy wheels and a beige mohair hood and hood cover. The car features a beige leather interior and burgundy carpet trimmed with beige piping. The 2.3 Litre six-cylinder MG SA model was introduced in 1935. This model was developed to have an MG proposition in the larger class of Alvis, SS, and Lagonda cars. This MG SA chassis left the factory fitted with a saloon bodywork. In the period 2002-2009 the chassis was restored and fitted with a breathtakingly beautiful special open tourer bodywork in the style of the Swiss ‘Keller’ cars. The special hand-crafted bodywork with ash frame was supplied and fitted by MG SA/VA/WA specialist SVW Ltd. In Hull. This renowned British firm has built seven bodies in the ‘Keller’ style. In the late 1930s twelve chassis with this bodywork style were built in a cooperation of the firms of Keller and Reinbold & Christie in Zurich, Switzerland. One of the original ‘Keller’ cars is still known to exist in the USA. This wonderful MG SA ‘Keller’ Special is one of the seven recreations built by SVW Ltd. The restored and overhauled MG SA chassis features original components with some upgrades, and the bodywork is built with an ash frame with metal panels and aluminium doors.
Specifications and upgrades. The 2.3 Litre engine was enlarged to 2560 cc with a higher compression of 8:1. Larger (MG VA) valves were fitted, the crankshaft was reground and balanced. Fitted were balanced and weighed MGA pistons, bush bearings at the big ends, and a lightened flywheel. A ‘faster’ camshaft was fitted, an uprated oil-pump, and hardened valve seats were fitted to allow the use of lead-free petrol. The radiator was uprated with a 4-core cooling block instead of the original 3-core and fitted with an electric cooling fan. The original gearbox was overhauled with new parts and synchro. The chassis and suspension were uprated with telescopic dampers, stiffened springs (2nd leave spring from top 1mm thicker), 72-spoke wire wheels shod with Blockley tires, and a hydraulic brake system with twin leading shoes in the front drum brakes. Furthermore, a larger (75 litre) petrol tank was fitted and EZ electric power steering was installed. The original ‘Jackall’ hydraulic jack system is still present on the chassis. This gorgeous MG SA ‘Keller’ special is in a wonderful condition and the car drives and handles delightfully! Only 2738 MG SA chassis left the MG factory in Abingdon-on-Thames. This gorgeous MG SA with ‘Keller’ style body is a true head-turner!

This MG is for sale at Classic Open.
Price: € 119.500, -.

Classic Open 2504

Technical data*:

Engine: 6 cylinder in-line engine
cylinder capacity: 2288 cc
carburettor(s): 2 S.U.
capacity: 80 pk bij 4200 rpm
top-speed: 130 km/h - 81 mph
gearbox: 4-speed, manual
brakes: drum brakes around
weight: 1511 kg.

* Source: The Complete Catalog of British Cars 1895 - 1975
 Culshaw & Horrobin

MG history

MG (Morris Garage) was set up by William Morris in the year 1923 to market a more sporty line of Morris models. Morris Production Manager, Cecil Kimber, was transferred from the factory in Cowley to Morris Garages (in Abington) to design MG's using Morris parts. MG production in Abingdon started in the year 1924. At the end of the 1930s, even normal passenger cars were introduced under the MG label.
The business flourished when in 1945, just after World War II, the sporty prewar MG TB and its successor the TC stole the hearts of the American soldiers. Numerous MGs were shipped to America where this type of motorcar was yet unknown.
Demand for the MG sports cars quickly rose in America, and most of the MGs were sold across the big pond in the years that followed. MGs were simple and well-built, affordable and easy to maintain. In 1952, Austin Motor Corporation merged with Morris Motors to form British Motor Corporation Ltd*.
In 1955, the pre-war TB and the post-war TC, TD and TF series with their pre-war designs were followed by the MG A roadster, which also became available as coupes after 1956.
In 1962, the successful MG A was followed by the even more successful and austerely but elegantly lined MG B. This series, too, mainly found its way to America. The MG B was available as roadster and as a 2+2 coupe, called the ‘GT’.
As British Motor* had stopped the production of the Austin Healey, there was again the need for a six-cylinder sports car from this stable, which made the MG C see the light of day in 1967. It was an MG B with a six-cylinder engine. However, this car failed to live up to expectations as its road-holding and character were not of Healey’s caliber. Eventually, Healey’s successor was to come from the newly merged British Leyland* stable in 1968, and was called the Triumph TR6.
In 1973, a V8 variant of the MG B came onto the market: the MGB V8. This model had a powerful Rover 3.5 litre V8 motor and was to be built until 1976.

The MG B roadster and the GT were sold until 1980, and, under pressure from American legislation, were adapted with safety-enhancing and emission-reducing conversions during their last five production years. The resultant thick rubber bumpers and less powerful engines made these cars much less attractive. Meanwhile, Japan produced the Datsun 240 Z, and put an end to the British sports car hegemony in America.

In 1980, it was curtains for MG B. In the years after, some Austins did appear, ‘dressed up’ as MGs but we’d rather forget about them. Finally, in the 1990s, a worthy successor emerged in the form of the MG F, which is available to this day.
In the year 2001 BMW decided to get rid of Rover because they were losing lots of money because the British pound was too expensive as was manufacturing cars in England.
A group of investors bought Rover. They took over the entire model line and were able to work out the last details on the Rover 75 Tourer and market it. Next idea was to give MG a true rebirth; various Rover models were technically re-engineered, tuned and spiced up to make thru drivers cars of them, a sporty line of cars alongside the Rover middle-class luxury line.
Looking at the Rover/ MG cars and reading about them in the press we can tell that we have high expectations of the MG models to appear in the future.

© Marc Vorgers 

British Leyland*
1968-75: BRITISH LEYLAND MOTOR CORPORATION, LTD
1975-78: BRITISH LEYLAND LIMITED
(in the merger of BRITISH MOTOR HOLDINGS with Austin-Morris and Jaguar interests in 1966)
and LEYLAND MOTOR CORP. LTD.
partly nationalized by the British government in 1975

Seller: Imparts
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